“Smart phones can carry multiple businesses in user’s pocket at once.”
Smartphones have become a powerful tool for users because they can provide multiple services to users without bulking their pockets or bags. Users use their smartphones for note-taking, photography, banking, learning, and much more.
Mobile apps have become a trend, and businesses not providing an app to their customers, are lacking in implementing it. Apps are undoubtedly helpful for users since they are convenient for them, and everything is ready just a tap away from the users.
Here are some Mobile app stats listed below fetched from Statista:
- In 2020, the global mobile app downloads already crossed 230 Billion
- In Quarter 2 of 2020, chat apps reached 90.7% of the users accessing smartphones and apps
- In Quarter 2 of 2021, a user spent 10.64$ on mobile apps, maximizing the profits for businesses
App downloads are increasing, proving that most smartphone users prefer mobile apps. Anyhow, apps uplift the success of businesses, providing multiple benefits listed below.
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Mobile app in businesses- a vital component towards growth
A mobile app for your business will drive more profit and provide the highest customer satisfaction. Below are the pointers that explain the heading briefly.
Accessibility and availability
Customers are not loaded with computers on the go. Smartphones and tablets are the on-the-go devices for them, and it is vital to provide your services in their preferred on-the-go device so that their purpose does not hamper. An app is only one tap away from the user and always travels with them on their smartphone no matter where they sail. Nobody has time to sign in to a website, and with apps, customers can access information, products, services, and activities in real-time with a better user interface.
Provides value to customers
A core focus in every business is customer engagement towards products and services. Companies continuously search for better customer engagement and trends to not let their customers feel out of the box. Watching the statistics above, it is clear that mobile app development is a trend, and customers prefer apps more than a website or physical interaction. With the apps, you can directly provide exclusive rewards to your customers through push notifications, making a loyal customer base. This creates a better customer experience increasing their engagement in your business.
Brand building
Every business dreams to become a brand by providing excellent service to its customers. But, providing a great service also depends upon providing convenient means of interaction to the customers. Since apps make engagement convenient, they contribute to the branding process for businesses. Whenever customers tap on the app icon, they are greeted with the brand logo at the app drawer and the app’s welcome page. A well-designed app icon/logo and the welcome screen appeal to the customers. The more regular they see it, your business transforms into a brand. Further, apps with support and assistance act as a medium of trust and belief representing commitment from your company.
AI-powered assistance for users
Artificial intelligence is a vast field, and every business is improving its algorithms to understand its customers better. Meta and other big companies continuously read their customer’s behavior to provide them the first move in advantage and reduce their efforts for additional taps. Imagine a customer orders a milkshake every Saturday, then your app loaded with artificial intelligence can directly prompt your customer to order a milkshake on Saturdays. Assistance doesn’t always mean about chatbots; you can assist users quickly through artificial intelligence in your apps. The faster the algorithms are, the more customer engagement you can offer, leading to brand awareness.
An app provides so much value to the business. It robustly contributes to the transformation from a start-up to a brand. But costing is also a vital part to get informed upon.
What about costing for app development?
The cost for developing an app differs according to the platforms and requirements of clients. But, entrepreneurs can look at the below pointers for a budget-friendly app development process.
- Clear purpose: A clear objective and approach towards mobile apps reduces necessary development services
- Platform: If a business is focusing on the USA market, it is better to develop an app on IOS since more people use Apple devices in the USA. In Asia, android is a preferred choice. Rest, cross-platform, or hybrid app development is a better option if you target a worldwide scenario. The cost is significantly lower than making separate apps for both platforms.
- Budget: Normally, the apps cost $25000 to $60000, and it might alter depending on the complex processes you require in your apps. Companies charge hourly rates depending on business to business.
Final Verdict
Businesses excessively focus on their mobile apps to provide a seamless experience to users. Mobile apps are vital to success with availability, value, branding, and Artificial intelligence. Costing for the app differs according to the requirements. Businesses can get in touch with the best app development companies to maximize customer satisfaction and growth.