A website is, by far, one of the best ways to leave a solid first impression on potential customers. By creating an appealing digital version of the front store, you show your services are professional and worthy. With so many people searching for services online, no matter the industry, you need one to improve your business. That’s why, if you are running a moving business, it’s essential to explore a couple of web design tips for moving companies, so the final creative results may help you boost your business overall. A visual design that’s catchy and professional sends a clear message that your company is reliable, after all.
How to create a good website for movers – web design tips for moving companies
In general, any moving company that wants to improve its online presence and attract more customers will need a well-designed website. This is where people will get crucial information and, hopefully, make a hiring decision. Because of its significance and potential to attract more customers, a website must be well thought out first. It is necessary to take into account everything from visualization to user experience if you don’t want to miss valuable potential customers.
To help you grow your business and improve its operations with a good website, D Techweb Blog offers a list of some of the essential webs design tips you should follow:
- Start by creating a unique homepage
- Don’t forget mobile devices
- Offer your visitors quality content
- Integrate some useful features
- Optimize your website for search engines
- Provide social proof
- Pay close attention to contact information
1. Start by creating a unique homepage
The first step is to brainstorm ideas about the look of your website. This is one of the most important steps because it will dictate the way people perceive your brand. Then, you will need to make an excellent first impression with the homepage – create something that will differentiate you from other movers. The better looking the homepage of your moving company, the more credibility it will demonstrate to your visitors.
However, designing a unique website is far from easy. If you want something special to leave a good impression on potential customers, it’s essential to look for professional help. Designers know how to use everything from fonts to colors to make a winning combination pleasant to the eye.
On the other side, not everything is in creating an eye-candy layout. Don’t forget that you will need to take usability into account as a moving company. The best results will be accomplished only when your visitors have a truly excellent user experience. In other words, make sure potential customers can easily find the necessary information and navigate to different pages without much effort.
2. Don’t forget mobile devices
It’s not a secret that most people use mobile devices on a daily basis. They use them for everything, especially when searching for particular services or products. This is the number one reason your website should be mobile-friendly. With a responsive design and mobile-first approach, you will not risk missing a large percentage of potential customers.
If your website is poorly designed and doesn’t look good on different screens, people will not hesitate to leave. They simply don’t want to bother with unnecessary zooming and awkwardly laid out pages, so they will probably skip you immediately. In addition, you can lose a lot of online visibility because search engines like Google prefer mobile-friendly websites.
3. Offer your visitors quality content
When visitors land on your homepage, you want to keep them there. The best way to do it is to spark interest by offering quality content. It will keep them engaged, motivate them to spend more time on your pages, and help them get to know your company better. Remember, when people look for a reliable moving company, they often explore numerous options first. If you give them some valuable insights about moving processes, educate them, or explain and demonstrate your services on your blog, they will remember and appreciate you. But first, you have to categorize your content and create pages for all your services, like:
- Local moving services
- Long-distance moving services
- Residential services
- Commercial services
- Storage options
- Specialized moving solutions
Once you cover everything, including the “About Us” page and similar, consider creating a separate page for any locations your offer services to. If you operate in a specific area, you certainly don’t want to miss the opportunity to explain it a bit more. In addition, consider creating a separate website for each of the locations. It might give you much better online visibility.
4. Integrate some useful features
Since we are talking about a moving company, one of the best tips for designing a website is to include useful features. The first that comes to mind is to offer your visitors free online estimates. It’s a must for any moving company that wants to stay competitive. People usually don’t want to contact every company they find online. All they want is to compare different rates and pick the most affordable option.
A working search bar is another feature that will help them explore your website.
5. Optimize your website for search engines
When looking for specific services, people rarely pass beyond the second search results page. That’s why your goal should be to make sure your website stays on the first page. The moving industry is heavily competitive, so this could look like a challenging task. But, this is why search engine optimization is there. With a good SEO, you can win the top positions on Google, Bing, Yahoo, and other places and considerably increase the number of customers. Also, don’t hesitate to create a Google My Business account because, among other things, it can increase traffic on your website.
6. Provide social proof
People have always relied on other people’s experiences to avoid making mistakes. The same goes for when they search for products and services. If you include reviews and testimonials on your website, it will serve as social proof that your moving company is reliable. It’s also a good idea to integrate and connect your social media profiles with your website. Not only will this eventually widen the audience, but it will also improve interaction.
7. Pay close attention to contact information
Last but not least, it’s imperative to always include contact information on your website. Most likely, you will include all the information and forms on your “Contact Us” page. But, you shouldn’t limit yourself to that. Offer your contact information in numerous locations. The footer might be the most obvious choice. Visitors will immediately know how to get in touch, and search engines will better understand the relevance of your website. In addition to other web design tips for moving companies, always make sure the information on your website is up to date.
David Gustafson is a marketing specialist. For years he’s been working with numerous clients to help them achieve their goals and improve their position on the market. In the meantime, he enjoys sharing his knowledge by writing insightful guides on various topics.