There was a time when marketing through the digital mode didn’t capture the attention of many out there, as it was considered to have a very machinery approach.
But very little we know, that constant advancement made in technology, would drive us to a great platform, where digital will be the new norm, leading us to innovation and creativity in abundance.
Here in this post, I am going to shed some light on the chatbots, that how this newest member on the block is garnering the attention of marketers and conveying an efficient passage, that was not possible before.
Communication bridges the gap and builds ever-lasting relationships, and this is where technology played its role and brought us a new aspect; conversational marketing. It comes under the umbrella of AI technology, where a medley of different technologies help machines to perform specific cognitive tasks. And help them perform better than humans, with the right ingredient of emotions included in it.
Most of the bigger brands in the market such as Amazon, IKEA among others are using a chatbot as part of their conversational marketing initiative. With the help of this technology, they are able to draw a platform, where their customers can drop anytime and converse with their brand pertaining to a new product or brand services at any time of the day. It not just helps businesses to cut down the cost but also helps them to create a seamless journey for customers to connect at any point of time barring the limitation of time and zone.
Chatbot; a major breakthrough in the marking
We are living in the digital environment, where speaking to your consumers requires a digital medium to reach them. The emerging technology has brought us multiple options to showcase the best possible of our services through digital means. For the Millenials, who are always on their toes, finding a technology that answers their queries and concerns efficiently, can easily be managed with the Chatbot.
This very technology has risen to another level, letting businesses to stay available to their consumers, and bring a new flavor of user engagement and revenue enhancement.
It gives a voice to your brand and speaks volumes about its offered services through a digital model.
Engages customers around the clock
AI-powered chatbots trigger an environment where customers can stay in touch and get the updates and the required information about the product or any specific services of their interest. It cuts the cost of hiring staff and gives the business the freedom to stay in touch with their customers and give them enough reasons to stay loyal to your services.
Guides through the right path
It is very obvious for a customer to feel lost and disturbed while searching for a particular product, and in this journey most of the time they abandon in-between. The integration of the chatbot helps businesses to guide their customers in the right direction, and find the right product they are looking for, so they can purchase hassle-free.
No more machinery touch
We all hate to be entertained by a machine, as we know that it lacks human emotions and can never understand the pain we are going through in times of any query or concern. Hence most of the customers prefer to talk to a human executive to share the problem. But not anymore, as this issue is well answered by the chatbot, where it does not just let the businesses to give human possible touch to the bots, and help them answer and resolve the queries to gain utmost client satisfaction.
On walking down the mall or any shopping store, you are usually welcomed by the sales executive, who shows you products and gives you the information about it. On an honest note, most of this information is flipped out, as it doesn’t hit the mind since it lacks a personal touch. But with the chatbot, this very issue is resolved, and customers get personal attention, leading them to ask further questions, and fall in love with the product. This individual attention brings them closer to purchasing discussion effortlessly.
For a business to launch its new product is a daunting task, and consumes huge bucks. With the advancement of technology, the chatbot integration within the business lets you discuss the issues with consumers, and accordingly suggest them new products that can be used. It would not sound like a forceful; sales pitch, but it will also help brands to spread awareness about the new launches.
A very personalized approach
With the chatbot you don’t open a door to new marketing but also gives an additional dosage of personalization. It lets consumers build a connection with the businesses and let them experience a different side of the business that is filled with emotions.
Food for thought
AI-driven chatbots are the perfect ingredient to accomplish the successful marketing recipe to enhance business reach to an enormous goal. That further proves out to be a proven strategy to engage users and qualify them as a lead. It is not just about crunch numbers but predicts to make a robust recommendation to take the right decisions.
Here it becomes a regulatory method for the businesses to unwind a new chapter of marketing that helps them make informed decisions.