Whether your business has just taken a flight, or it has been soaring high for a while now, there are a few essentials that you absolutely need while you take your flight of success. Printed stationery is one of those essentials. The key isn’t to have a great number of printed items, but items that are printed with a great design.
While printed stationery may not seem to hold much importance, we need to remember that in many scenarios, it not only portrays your professionalism but also leaves an impression of your business. Good or bad? That depends upon how well you design the print to go on the stationery.
Confused about what items you need? Don’t worry. Follow our ultimate business stationery print checklist, and you will soon receive the sort of positive feedback that you expect.
Business Cards:
If you had to get only a single item printed for your business, it should be business cards. Business cards are very important for any sort of business. It is the first impression that a lot of people will receive for your business.
When designing a business card. You need to ensure that the design is not just like every other business card. If you were to hand out your card to a person of interest, remember they will have a number of other business cards with them, and in order for them to consider yours over others, you need a design that stands out from the rest.
Above all, make sure all the text on the card is proofread. Especially the contact information.
Letterheads:
Letterheads are the epitome of professionalism. A simple document, perhaps an invoice or a notice, suddenly becomes a lot more professional when printed with a proper letterhead. A letterhead for your business or company can be used for multiple purposes. Having one on your table is, therefore, an absolute must.
A letterhead, unlike a business card, is a lot simpler to design. A letterhead does not need excessive text or any unnecessary overcrowding. Keep it simple with just the important details such as your company name and logo along with contact details.
And it goes without saying, keep an eye out for any typing errors.
Notepads:
Notepads can play a very important role in your business. Not only are they very handy around your workplace for taking down important notes while discussions with clients and during meetings, but also serve as a great marketing tool. Handing out customized business printed notepads is indeed a smart way of keeping your company in the minds of all those that are of interest to your business.
Designing a notepad, again, is not very complicated. The best way to do it would be to include all your details, and contact information on one of the first few pages. You could take a page to define and explain your business. But remember to keep it short and to the point.
Do not waste too much writing space on the pages with excessive branding. Just the logo would be enough.
Desk pad Calendars:
Planners and calendars are, undoubtedly, very important when it comes to taking track of tasks and events in any company. A customized desk pad calendar for your business is just one of the few important things that you need on your table, while at work. It will allow you to have, in plain sight, all the tasks that need to be done, and when they need to be done.
Desk pad calendars do not need much consideration. Just ensure that there is sufficient space with each date to jot down a considerable amount of text. Add the company logo and name to the top, and you’re good to go. Making use of the outstanding digital printing Dubai offers, you can get perfectly designed products for your desk.
Excessive branding on desk pad calendars does not go really well. They are more functional than they are for marketing.
Stickers:
Stickers are not usually thought of as corporate stationery, but when designed and used the right way, they are the perfect corporate stationery. Small-sized stickers can be used for labeling drawers and items. They are also perfect for handing out along with giveaways, serving as marketing tools. Meanwhile, you can print large-sized stickers of your logo to use on glass doors.
While designing stickers for labeling, make sure to take a minimalistic approach, but for printing logo stickers, try adding colors and making them vibrant. With the right design, they can serve a wide range of purposes, so make sure you pay enough attention to their design.
Brochures:
When it comes to selling your product or services, the key is to get the word out and inform people about what you have to offer. The best way to do so is through brochures. Brochures play a great role in effectively communicating all that your business has to offer to its potential customers and clients. Not just that, it can also be used to tell the story of your company and how it got to where it is today. According to research, brochures can improve a customer/client’s experience with the company, since they know what to expect.
Brochures need to be designed effectively with creative and digestible content. There shouldn’t be too much text that one would simply not bother to read. It needs to be short, and illustrative, capable of holding the reader’s attention to the very end.
Market your products, services, and company right, and you may see better feedback than you expected.
Conclusion:
Business stationery is a very important part of any business. It not only helps in marketing purposes but also allows great functionality within the workspace. Like we said earlier, printing a large number of items will do you no good if the print isn’t designed right to provide the best of its purpose. Pay due attention to what you print, and how you print it. And that may make all the difference that you needed to see.
The possibilities are endless. From basic business cards to counter stands and wall calendars, there are a great number of items that you can get printed. Just remember to choose the right ones for your business.