There is no denying the fact that eCommerce is really a revolutionary concept that changed the way we used to purchase essentials and luxuries earlier. But running such a business successfully is not a walk in the park. Yes, you need to invest adequately before you can mint a lot of dollars out of it. Customers, these days, do not get impressed just by a gorgeous-looking website, fast-loading pages, and easy-to-perceive navigation. They need more, be it in terms of user experience or perks or benefits.
And that’s where the latest trends in the online shopping industry come in. And if you want to implement recent trends in your trading site right today, you must converse with the service reps of a top eCommerce development company.
But the question comes, which trends or techniques are you talking about? You might ask this. Therefore, we have compiled a list of some really exciting eCommerce trends that you must take a look at before jumping to any other content. First, let’s begin with:
Top eCommerce stats extracted by a famous eCommerce Website development company
- 85% of buyers say that pictures and product information are pretty important for them when taking the plunge regarding which brand or merchant to purchase from.
- 60% of customers rate the usability of an online store as the most instrumental characteristic of its design.
- 78% of patrons want online stores to have more pictures on their product pages.
- 53.9% of all retail eCommerce is predicted to be produced from smartphones in 2021.
- 90% of online users will continue buying the things they like owing to a great user experience.
- 23% of small-sized businesses lack a proper website, which is why they count completely on their social media accounts.
- Slow-loading portals cost retailers no less than $2.6 billion, which is lost in sales every year.
- 24% of small-sized business owners stated that they don’t have a proper website as of now just because they are not familiar with how to run or create a website.
Now we want to know if you are informed about how to build an eCommerce portal or not. If not, you need to speak to the executives of a leading eCommerce development company today to construct a trade-centric site for your entity.
With that finished, it is time to catch an in-depth sight of:
What are some fantastic trends in the eCommerce industry as per an eCommerce development company?
Video engagement
Believe it or not, the quality of content matters a lot, especially when you consider popularizing your brand. Even in recent research, it has been found that a total of 54% of customers want to watch more videos from establishments they follow.
Please remember, the experts of a premier eCommerce Website development company say that media items like videos are quite easy to consume and understand and they compel users to a great extent to move on the purchase path. In fact, 72% of buyers say that they would love to see a video instead of going through texts when they wish to learn more about a particular product or service.
Bear in mind, the improvement in technology that captures, hosts, and shares videos has transformed the entire method of how high-quality content contributes to business strategies. For instance, interested vendors can take advantage of video platforms to make interesting animated product videos or organize a live-stream event in a matter of minutes. And the same tapes can be shared across a large number of channels with the ability to reach out to over 4 billion users on the internet. Besides this, if you need guidance on how to reach out to millions of internet users using an SEO-optimized site, it always makes sense to get in touch with the finest eCommerce website development company.
Virtual consultation
A total of 69% of customers firmly believe that product demos are quite helpful for them in getting the desired information when considering making a purchase decision. Not just that! Virtual consultation has the capacity to do more, offering effortless human interaction and the ability to fire and respond to different queries in real-time.
And the best part? Well, virtual consultations offer a great number of things in the favor of clients that physical stores don’t, such as:
- Flexibility in timing
- Availability
- Personalized recommendations
And because of all this, it becomes a cakewalk to build robust shopper connections that impact their purchase decision positively according to a prominent eCommerce development company.
Cognitive virtual assistants
Do you know that people in the US spent 20% more time on messaging applications in the year 2020 than they did in 2019? Yes, but the growth comes with its own set of cons, especially in terms of operational challenges as some corporations have reported experiencing a high volume of:
- Customer support calls
- Returns
- Exchanges
But there is good news too! Yes, if you bring AI and NLP-powered chatbots into use, they will reduce your overhead cost by learning buyers’ preferences over time and replying to several riddles swiftly. And in case you want to form your next eCommerce portal incorporating such features, it is in your best interest to inquire about the average eCommerce development cost from a well-known, service-centric IT company.
Sustainable and ethical shopping
Nowadays, online shoppers are becoming more conscious than they were earlier about the effect their buying decision can have on the society and environment. Consequently, sustainable and ethical shopping practices are becoming more imperative than ever for e-commerce retailers. Thus, in accordance with an excellent eCommerce development company, you can expect to see more eCommerce vendors in the upcoming days getting down to:
- Sustainable and ethical sourcing
- Packaging
- Manufacturing
- Solid initiatives to minimize their carbon footprint
Subscription services
Subscription-based eCommerce services have been gaining popularity consistently for the last few years and the specialists of a renowned eCommerce software development company say that this trend is not going anywhere anytime soon. Because consumers are finding it extremely helpful due to its ability to provide:
- Convenience
- Value
- Customized product recommendations
Some of the examples of such subscription-based services are:
- Personalized clothing subscription
- Meal kit delivery
- Beauty item subscription
The bottom line
So, if you loved this content and want to create a superb eCommerce website integrating all the trends we discussed above, please find out the exact eCommerce development cost by contacting a top-notch IT service-providing agency.