In this fast-paced world, it’s become normal to expect everything to happen now and not a minute later. We don’t have a few additional seconds to spare waiting for a website page to load. The moment that a driver in front of us takes to start driving when the traffic light turns green is just unacceptable. What is more, it appears that waiting a few years after graduating before landing a highly-paid CEO job is equally intolerable. But that’s a topic for another day. Similarly, we also accept our sales to be instantly high. We want results, and we want them now. While such success doesn’t and cannot happen overnight, there are a few things you can do to increase website sales. Let’s see what they are.
Update your website design and don’t overwhelm your visitors
Let’s begin with the basics. If you want your website to attract visitors and keep them, it has to be inviting. It also has to have a modern feel to it. Moreover, it’s crucial that your homepage is simple and uncluttered. Too many flashing offers and special deals attacking the person browsing your website can be both overwhelming and frustrating. You can add a few calls to action in bold colors. However, don’t bombard your visitors with pop-ups. All it will do is affect the user experience negatively.
Moreover, according to an article on Entrepreneur, it’s better to offer and focus on fewer products and introduce more text giving valuable information to your audience. It will also allow you to address any inquiries they may have. So, while you may offer hundreds of different products, the space on your home page should only be reserved for a couple of them. All in all, it will increase website sales rather than put visitors off your website.
Make your website design simple so you don’t lose customers.
If you are having trouble deciding what your website should look like or you are unsure about your logo, it would be best to consult professional developers.
Focus on content marketing and target the right audience
There are so many benefits to having high-quality and well-optimized content on your website. It will improve your ranking on search engines, help build your domain authority, drive traffic to your website, and consequently boost sales.
The trick is that you must do some market research, probably perform some market segmentation, determine who your target audience is, and then create content relevant to their interest and needs. That way, you will attract the visitor you want. The key is to create content that will make these people click on your link even though they wouldn’t normally click on your website. However, these same people could use your site. You just have to lure them in.
Use videos on the conversion pages to increase website sales
We have mentioned that people want things instantly. Well, videos are an excellent way to provide information quickly. So, while the written text is important, you should also try to add some video content to your landing pages with high conversion potential, as they can significantly impact conversion rates.
Also, videos will add another way of communicating your message to your potential customers. If you think about school, you will remember that there are auditory, visual, and kinesthetic learning. Thus, different people react differently to different types of content. People who are more audiovisual types respond well to pictures, videos, and diagrams. Then, some prefer textual content. And while there is nothing you can do for kinesthetic types, you should try and handle communication in various ways. So, the goal is to catch the attention of your visitors and feed them the information the way they will chew it the best, consequently increasing your conversion rates.
Speaking of communication, add a live chat tool
The American Marketing Association concluded that live chat increases conversions by 20%. So, if your website visitors have an opportunity to chat with your brand, they will be more likely to make a purchase. The good places to add this feature would be promotional and pricing pages.
Find ways to capture email addresses
Another way to communicate your message to your potential customers is through email marketing. This strategy is still valid and used by many marketers. What is more, it is still among the top marketing strategies and has proved to bring excellent ROI. So, if you want to exploit its potential, you have to find an effective way to capture your website visitor’s email addresses.
With a healthy email address database, you can communicate with your customers and make them return to your website.
One way to do that is to offer them something in return for their address. For example, a subscription to your newsletter can bring them a discount or another type of gift. It will incentivize them to return to your website and make a purchase.
Build trust by sharing testimonials
The best way to make visitors trust you is to share customer reviews, testimonials, or case studies to your website. We are all well aware that social proof is essential. That is why word of mouth is and has always been the best advertisement. However, it can be transferred to the digital world as well. You can add links to different review sites or quotes from your customers.
Make your checkout process as simple as possible
The most important thing you can do to increase website sales is to make checkout straightforward. An overly complicated checkout process is the second most common reason for customers deciding to abandon their carts. Therefore, it is crucial to get this part of your e-commerce website just right. For example, eliminate all the unnecessary files, allow guest checkout, and offer different payment options.
Offer several payment options
Now that there are so many different ways to pay for something online, it’s hard to decide which options to offer to your clients. So, try to add as many as you possibly can: PayPal, ApplePay, Amazon Pay, Google Pay, credit cards, to name a few.
Remember to optimize your website for mobile phones, as most customers will shop online using these handy little gadgets.
There are more things you can do to increase website sales. For example, it goes without saying that your website should be optimized for mobile phones as most of your customers will visit your site like that. Moreover, you must work on your customer experience. You should address any issues or objections your customers may have, respond to inquiries, etc. We believe we have covered the essential tips that will help you build the basis. Then you can do additional research and improve even more.