Ensure you’re employing PPC techniques focused on driving traffic and sales to your eCommerce shop to increase your online presence. As part of your entire PPC strategy, you will utilise search adverts, display ads, paid social, and retargeting. It isn’t easy to know where to begin with many options available. Our dedicated Paid Search team at Common Ground may handle everything connected to the PPC marketing company and search engine optimization. Your whole marketing strategy should include paid advertising. By investing in your PPC approach, you will be able to construct low-cost campaigns that generate high conversions and, ultimately, more tremendous success for your eCommerce company.
Choosing the Right Advertising Platform:
You may promote your company on various PPC marketing networks. To pick the optimal advertising platform, you need to know where your customers are and what they’re doing. It makes sense to utilise Facebook advertisements if your target demographics often use the social networking site, so spend some time understanding your clients’ online habits.
Similarly, if your products are available on Amazon, you may want to consider Amazon Advertising. Google Ads is also a critical platform for PPC in eCommerce since it targets people ready to buy and look for a particular item they want to acquire immediately. If you know who your current consumers are and what your ideal customers are, you can utilise this information to choose the finest PPC platforms for your business.
The Power of Google Shopping should not be Underestimated:
With Google Shopping, you may find new clients when they are searching for products linked to shopping. Google Shopping is probably already recognizable to you, and you may even be using it. In our opinion, the importance of Google Shopping for online retailers cannot be overstated. Google Shopping advertisements may be an essential part of your PPC strategy for eCommerce businesses. As a result, you must establish Shopping ads specifically targeted at increasing your search exposure and, ultimately, on-site transactions for your brand.
To make your Shopping advertising successful, you may do several things. First, ensure your product feed is optimised by confirming that the photos are of good quality. The product names are relevant to your products and include relevant keywords, and Google Merchant Centre is bringing in the proper pricing, stock, and product information.
Focus on Terms with a High Likelihood of Conversion:
Developing a PPC marketing campaign based on performance requires thorough keyword research. Online sales are your first goal as an eCommerce company owner. With a Google Search campaign, it’s essential to choose terms that are highly likely to elicit a response from potential customers. To reach clients ready to make a purchase, you should prioritise PPC ads with high buyer intent terms. Examples of purchase-intent solid keywords are terms like “best,” “buy,” and “detailed” in product descriptions.
Low-purchase-intent keywords may offer advertisements that supply searchers with educational material that helps in their buying decision, encouraging them to return later when they are ready to buy.
Ensure that your Bidding Approach is as Efficient as Possible:
If you’re diligent with your budget and bids, PPC may be a cost-effective strategy to market your items. PPC bidding strategy optimization is critical. Google Ads has a variety of bidding mechanisms, including:
- The CPC Manual
- Improved Cost Per Click
- Set a CPA goal (cost per action)
- The ROAS target (return on ad spend)
- Increase conversions
Maximise the Value of Conversion:
Each of the approaches above has advantages and disadvantages, so it’s critical to put them to the test and see which one best serves your company’s objectives. It’s essential to keep an eye on your ad campaign once you’ve picked a bidding strategy to ensure it’s giving the most significant potential results for your business.
Maintain a close check on ad expenditure and conversions to ensure that you aren’t wasting money. Pay-per-click technique (PPC) advertising may be evaluated by its return on investment (ROI) (ROAS). Calculate your return on investment (ROI) by comparing the campaign’s expenses to the income it generates.
Use Local PPC to Attract Customers to your Store:
You should realise that PPC marketing may also help your brick-and-mortar business, even though we’re just talking about eCommerce here. With Local Inventory Ads, you can advertise your products in stock to individuals looking for them in your immediate vicinity. To let visitors know when stock is available at a nearby location, they will be marked with a short banner like “In-store” or “Collect now.”
You may also include local-intent keywords like ‘nearby’ or ‘in Oxford’ as part of localised search advertisements to increase the number of people visiting your business. When a customer searches for ‘iPhone chargers near me,’ say, because they forgot to bring theirs, you may set up a geo-targeted Search ad that uses local-intent keywords to help you find the customer.
Retargeting Advertisements Increase Client LTV:
“Customer lifetime value” measures how much a customer will spend. More purchases are made over time if you can keep clients interested. Increase your client lifetime value (LTV) using retargeting and remarketing advertisements. These advertisements aim to ensure that your clients return time.
Online retailers may boost customer lifetime value by improving brand trust and awareness and re-engaging consumers using retargeting advertisements, a potent eCommerce approach. As part of your Google Ads strategy, you may employ remarketing to re-engage with customers who have previously visited your website. It’s possible to use retargeting lists for search advertisements, retargeting lists for videos, customer list retargeting, or conventional retargeting.
It’s clear from this piece that paid advertising can be an excellent tool for promoting your online shop and showing up in search results. The most important thing you can take away from this post is to concentrate on the buying intent of your target audience when bidding on keywords.
To become the go-to store in your specialty while people are buying online, you need to keep your consumers coming back for more. Our eCommerce PPC experts at Common Ground can help you execute ad tactics that boost conversions while keeping your ad costs low.