You have a business that is doing well, but never really thrive or grow. Have you ever wonder why is it the case? Is your product too segmented? Is your product not qualified enough? Or is it the marketing effort that is not enough?
Marketing often become the main reason why a product or service doesn’t sell. Business owners, particularly those with small business, often think that marketing services are very expensive and they can’t afford them. Meanwhile, internet marketing is too advanced to learn.
Those two assumptions are in fact not true. Internet marketing agency have various offers of packet clients can choose from – from affiliate marketing to PPC or pay-per-click – so both client and agency get maximized value from the deal.
The second assumption is not true either. Internet marketing isn’t too advanced to learn by yourself, but it’s true that it needs commitment to time spend and effort used. There are so many free materials out there, as well as premium materials with gold contents, that you can learn from.
However, if you can’t find time to do that on your own, or if you think you have learned enough on the subject of internet marketing, but for some reason still can’t increase sales – or even traffic – to your business website, then you can consider internet marketing agency.
Why use internet marketing agency?
But, I’ve said it myself that internet marketing agency is not that difficult to learn, so why should you pay someone to do this simple thing you can learn on your own?
First, because learning it and executing it well are two different things. Executing internet marketing is half science and half art. How do you write copy that makes people intrigued with your post and end up in your website? How to make a blog post with the right SEO that will end up in the first page of Google search result? You can learn the theory from the materials, but to notice all the little details that can’t be covered in learning – like styling your writing – you’ll need to experience it firsthand.
Experience needs time, and this is what a business owner often doesn’t have. You’re running a full time business – your time is already up for managing sales, employees, legal aspects, and so on. Committing yourself to try and fail repeatedly until you get the hang of internet marketing means you’re abandoning day-to-day business, and that simply can’t happen.
Second, internet marketing agency is not that expensive. In fact, it’s probably the most cost-effective marketing channel, since you pay only when possible customers click the link to your website (PPC or Pay per Click), thereby ensuring exposure (though not guarantee sales). You can also pay only when a visitor has purchased your product or service through the link from the internet marketing agency (affiliate marketing). So, even if the price the internet marketing agency quote is seemingly high from your perspective, the value you’ll get will be worth it.
How Internet Marketing Agency Helps Your Business
Internet marketing agency can help your business both directly or indirectly.
- Help increasing exposure
First thing first, your business needs to be recognized by potential customers before you can hope to improve sales. After all, people won’t buy something they don’t know. Hiring the service of internet marketing agency will put your business in your future customer’s radar by ensuring your advertisement or link to the website get placed in the hottest spot where people gather online – social media such as Facebook, Twitter, Google+, Reddit, Instagram, and others or even in the Google search result.
- Help improving SEO
If advertisement is not enough for you, internet marketing agency can help you to improve your website’s credibility in Google’s eyes and make it appear on the first page of Google search result. To achieve this, they’ll help you make adjustment in your website content through keyword and its density, post length, hyperlinks, and many factors that contribute to SEO. Since internet marketing agency has vast experiences regarding SEO, their strategy is usually very effective, compared to the result from learning SEO alone.
- Help increasing visitors and eventually customers
Advertisement and SEO from internet marketing company will bring customers to your website. People who have specifically search for your product in search engine (and therefore is a potential buyer), will reach your website from search engine result page. People from your target market demographic will also access your website, being interested with your advertisement.
- Help increasing visitors sales
Potential visitors brought by internet marketing agency have higher chance to convert to customers. This is thanks to internet marketing agency’s ability to target specific segment of demographic that is more likely to be interested to your product or service. Visitors that came through advertisement are interested to your offer in displayed, therefore they have a higher chance to purchase.
You’ve built your business with a lot of care and effort. It is too unfortunate if your business can’t thrive simply because you don’t know how to market it. However, sometimes you just don’t have enough time to learn about internet marketing on your own. Both of your hands are already full with running the business daily. So, if you’re trapped in this unsavory position where you can’t solve your problem by yourself because your problem is binding you to it, what are the options?
Hiring internet marketing agency for their service is the best option. You can be a proficient online marketer for your business, even though you’re not an expert in internet marketing, by hiring internet marketing agency. They will do your work for you, for a price that is very cost-effective. Professional and reputable internet marketing agency will do more than take your money and place your advertisement in the internet, they will help your business to get the recognition it deserves and bring more potential visitors, and with it, sales. They will grow your business with you.