A leading digital marketing company can help you increase site traffic, conversions, and ROI. But how do you find a digital marketing company that does all of this and more? On this page, Creative technologies will examine the importance of finding a digital marketing company that is right for your business and what the right company can help you accomplish.
How does a digital marketing company benefit my business?
Whether you are a small or a large company, you want to invest your marketing funds in strategies offering an impressive return on investment (ROI). That’s why it’s a good idea to ask, “How does a digital marketing company help my business, anyway?”
The partnership with a digital marketing company includes many advantages:
1. A DIGITAL MARKETING COMPANY INCREASES YOUR INCOME
With digital marketing, which includes everything from search engine optimization (SEO) to paid search engine optimization (PPC), content marketing, and the right digital marketing company, you can generate even more revenue for your business.
Users depend on the Internet for everything, to find out more about their favorite artists looking for their next purchase. 80% of consumers begin their search for products online. This means that it is extremely important to improve your online visibility for buyers.
With a smart and competitive digital marketing strategy, you help people not only find your business online but also make a purchase. This results in more product orders, service requests, and revenue.
2. A DIGITAL MARKETING COMPANY OFFERS AN ECONOMIC CHOICE
Digital marketing offers a higher return on investment than any traditional marketing method. Whether you are considering an aggressive SEO strategy, an advanced content marketing approach, or a competitive email marketing campaign, you can expect the best digital marketing agencies.
To demonstrate the cost-effectiveness of digital marketing services, check out these statistics:
- SEO offers an average closing rate of 14.6% for prospects
- The paid search offers an average return on investment of € 2 for every euro invested
- The email marketing offers an average return on investment of 44 € for every euro invested
- The influence of marketing offers an average return on investment of 6.50 € for each euro invested
- The user experience tests offer an average return on investment of 100 € for each euro invested.
- With an experienced digital marketing company, you can make your investment more profitable by investing in the marketing of your online business. This is one of the reasons why our customers see an average 20% increase in their income.
This is also why, if you want to get the most out of your marketing expenses, digital marketing is a great option.
3. A DIGITAL MARKETING COMPANY EXPANDS YOUR REACH
With digital marketing, you can reach anyone in the world at any time.
Unlike traditional marketing methods, digital marketing helps you overcome distance barriers and sell your products or services without creating a storefront. By expanding your reach with online strategies, you will be able to attract more customers than you would otherwise have.
Even if you are a local business, you can use digital marketing and the know-how of a digital marketing company to promote your business and increase your income. With geofencing advertising and local SEO, for example, you can connect with consumers near your store.
By expanding your reach online as a local business, you can increase your profits at an exponential rate. Why? About 80% of local searches are converted, which means these buyers go to your store and make a purchase.
4. A DIGITAL MARKETING COMPANY INCREASES THE KNOWLEDGE OF YOUR BRAND
Another great advantage of partnering with a digital marketing company is that it can increase brand awareness among consumers of your target audience, as well as their loyalty. This benefit occurs because internet marketing expands your reach and online presence.
This means that more people can learn about your business and learn more from guides or other content – that’s where content marketing comes in. Although users cannot convert immediately after reading your guide to homeowner insurance, for example, they will remember your business.
This is the reason why content marketing is responsible for doubling the conversion rates of websites.
With the personalized digital marketing strategies of an experienced digital marketing company, you can also improve brand awareness for your most valuable prospects. By developing these leads (Lead nurturing) through brand awareness, you can increase your value and encourage them to take the next step.
Email marketing is one of the best ways to build brand awareness and get leads.
5. A DIGITAL MARKETING COMPANY IMPROVES YOUR CUSTOMER SERVICE
Digital marketing also allows you to interact and build relationships with customers in real-time.
This factor is becoming more and more critical in today’s online world. Consumers want access to the online service. This is why more than 65% of people use social networks for customer service, for example, to solve a problem, request an account update or plan a service.
You can also use email marketing for customer service features, such as:
- Stay in touch with prospects
- Send useful updates
- Request product feedback
Another benefit of a digital marketing company that focuses on the customer service aspect of digital marketing is that it offers online review management services. This service guarantees your business activity on all review platforms, such as Yelp and Facebook.
Because of your activity on these platforms, your company shows that it cares about customer satisfaction. This can make future and existing customers confident in their decision to buy from you. Plus, it inspires customer loyalty and word of mouth marketing.
This is huge, as 80% of users say online reviews have influenced their buying decision.
6. A DIGITAL MARKETING COMPANY IMPROVES YOUR SEARCH ENGINE CLASSIFICATIONS
Even if more than four billion people use the Internet, they cannot find all the websites, even if it is the best-designed website in the world. This is why they rely on search engines such as Google, Bing, and Yahoo.
In response, companies rely on SEO. With SEO, you improve your online visibility for users by gaining a better position in search results. So, when a user searches for “home insurance company”, your website appears on the first page of the results, and not on the second, third, or fourth.
This is invaluable to your business, with 75% of users sticking to the first page of results.
With a competitive SEO strategy and a leading digital marketing company, your business can achieve top rankings in the search engine results for the keywords associated with your business. The result? It is your website that appears for research related to your sector, your services, or your products.
A leading digital marketing company in India also helps your business maintain these rankings, which is essential since SEO is a long-term strategy. This is the reason why you want to consider an internet marketing company as a long-term partner of your business, even as an extension of your marketing team.