Logo editors, as a web app, can be anything from great to grumpy. DesignEvo turns “great” on the scale, even if it’s not perfect.
DesignEvo complements the FotoJet product from the same company
There is a lot to be said for fast, simple, and free logo design. It doesn’t always have to be the hedgehog in your pocket that defines the exclusive attractiveness of free solutions. Of course, a tool like DesignEvo is clearly a valid option for those with tight budgets. But designers or professionals, in general, should also take a look at the brand new tool without prejudice.
Like FotoJet, DesignEvo also comes from the PearlMountain software company, which in the past, was primarily known for graphic desktop applications. With FotoJet and DesignEvo, they are now consistently going online, but also offer installable applications from the two newcomers. For example, you can already download and use DesignEvo as a Mac app. The Windows version is still being worked on.
I have to design logos with relative regularity. The procedure is always the same. I ask the customer whether he already has an idea and otherwise listen to him for the business purpose of his company. There has never been a situation after which such a conversation would not be suitable for the first series of drafts.
So I sit down at the computer and knock out five to six suggestions. They don’t look radically different. Of course, they are not sophisticated, because why should I put love into the details if the customer could transport the design to Nirvana with a quick shake of the head?
Instead of creating a series of designs with Illustrator and other sparrow cannons, as I used to, I now use a number of small web tools, to which DesignEvo will join today.
The first draft with DesignEvo
Because DesignEvo is very well suited for quick design in between. There are already more than 10,000 templates from all possible disciplines under his hood. You change the language using the turquoise gear icon at the bottom right of the editor window.
You start your design by selecting a template or by clicking on the button in the top right corner of the editor. Since we want to get a draft quickly, we naturally decide to start with a template. We can either scroll through the categories or search for free text in the models in the top left.
If I want to do web media, I look for medically oriented templates and quickly decide on a two-tone design.After selecting a template, there is the possibility to enter a company name and a slogan, which are then placed according to the template. It is not compulsory. We can also start without texts and insert new or additional texts at any point at any time.
Now we are in the editor window in a working environment that is extremely intuitive to use. On the far left, we switch between symbol, text, and form and call up the respective available elements on the map. Under this tab, we can search for pictograms in free text, which we then transport by clicking on the work surface.
The same applies to the formatting of text in the sense of the font selection. Elaborate, colored fonts are also available. DesignEvo describes this as an art font in contrast to conventional typefaces, which are not classed as a classic in DesignEvo.If we need additional shapes, such as frames or geometric shapes such as circles or rectangles, we can find them under the last tab called Shape.
If all the desired elements are now on our work surface, which we can change in size below them by pixel, processing can begin. With a click, you activate the respective element, whereby a toolbar is visible above the work area, which offers context-sensitivee editing options for this element depending on the context.
The individual elements are simply resized by pulling on a corner of the element. The circle symbol at the top of the element rotates. We can also arrange elements in layers to create overlapping designs. Changing colors using solid basic colors or a free color picker is also planned, as is simply creating color gradients or manipulating opacity.
So I now edit the selected template with the options that do not require explanation and finally reach this result after about two minutes.
Using the icon in the top of the browser, we can preview our logo on various media, such as a t-shirt or notebook, but also as a business card or website header. How does the logo work? The preview shows you.
To be able to download the logo as a JPG, PNG, and transparent PNG, DesignEvo requires a share on social media.
The download also works without. However, a license applies that only allows you to use it free of charge if you submit a tweet or other contribution. This has no relation to the actual work, so it is generic. It doesn’t hurt.
Criticisms and conclusion
Unfortunately, we do not receive the logos in vector format. Because we can play with the size of the work area, the required size is just another setting. Unfortunately, the editing options are not consistent for all elements. For example, we can add shadows, glow, and outlines to fonts, but this doesn’t work with graphic elements. Here the reduction to the lowest common denominator is the only solution.
Although it is possible to create a user account, logo designs once created cannot be saved. In fact, I could not see any benefit from registering at all. So you can just as well leave it.
All in all, DesignEvo is a modern logo editor that does a far better job than the Logaster that was also presented here. The small points of criticism only marginally cloud the overall good impression.